Beyoncé If I Were A Boy- The Gaze

For our video, we chose Beyoncé’s ‘If I Were A Boy’. This shows women acting in a seductive manner, and how they are seen as an object. The perfect example being when she bends over the car arresting the criminal and we see the man checking her out.  Another case of the ‘invitational’ look Marjorie Ferguson describes is the moment where they begin dancing outside the club and she keeps glancing over her shoulder to him, she kept fluttering her eyelids to emphasise her eyes. At the beginning we see Beyoncé leaning against a white wash wall, this scene is repeated and she look incredibly beautiful. The way she is leant against a white wall can be seen in Eva Mendes’s Calvin Klein pictures. Which are very seductive.  Although she is not using any emotive or seductive facial expressions it is clear watching this that it is extremely pleasing to ‘the male gaze’. Also in this shot Beyoncé shows an example of the ‘chocolate box’ after she says ‘me’ this shows that she is complying with Fergusons theorem as she looks in-unique and uninterested. Whilst she is helping the policemen aim his gun she shows the ‘super smiler’ look, although this could also be seen as Millum’s “comic” look as she is laughing and acting the fool. When dancing with another man Beyonce does a thing called ‘Invitational’ this concentrates on eyes and mouth with only a hint of a smile, head to one side looking at the camera. This is a rather suggestive look, quite mysterious and sexual. During this scene also there is something called a ‘romantic or sexual’ this shows a male and a female acting very sexual in front of each other, showing that they are possible, available, or defiantly available. During the moment where she is the policewoman she clearly expresses Millum’s ‘practical’ look. Concentrating on how she wears here hat. A sort of frowning extremely focused expression. Hair tied back indicating she means business, male viewers are looking directly at her and are naturally turned on by the fact of such an attractive woman having such authority, focus and determination.