Tasks 4 & 5

Task 4

Place the following genres into their correct category.

The News, EastEnders, Who Wants To Be A Millionaire?, Friends, Horizon, Cribs, Qi, The Bill, Holyoaks, Life On Mars, I’m A Celebrity..., House, Escape To The Country, X Factor, Coronation Street,

Information	Identity	Social Interaction	Diversion
The News Qi Horizon	Cribs Escape to the country	Eastenders Coronation Street Friends Life on Mars The Bill Hollyoaks House	Who wants to be a millionaire? I’m a celebrity… X factor

Which of the above programmes might be guilty of employing the ‘Hypodermic Model’ and which therefore might also reflect Blumer’s views on audience?

Social Interaction programmes could be an example of the ‘Hypodermic Model’ as the audience get involved of the life of a soap opera character.

Task 5Look at the opening of ‘Nanny McPhee’. Think about the way the text has been constructed through the use of codes. What has been encoded for the audience to decode?

The target audience of Nanny McPhee and the Big Bang is families, this is because the exciting story and characters appeal to children, but the storyline of having a nanny appeals to parents and older audiences. It also allows the older audience to see children act in the film and experience their childhood again. The trailer shows that the main character, the nanny, has a special power which makes the children want to see it as it seems extraordinary; the adults also want to see it but to find out the outcome and see the humour within the film.
The colour green at the start of the trailer could appear a 'happy' colour to the child audience, this links to bright green generally meaning happiness rather than jealousy from a child's point of view. The actress playing the nanny is made up to look ugly and in some ways hideous as she's got witch features in the way that she has powers that normal people don't have; this can appeal to children as she looks unusual but to adults as they know the role of an ugly witch from previous films and tv programmes.